Keaton Robertson

"Sales and marketing partnership is spoken about often but rarely operationalized. As the leader of his prospecting effectiveness team, Keaton was consistently curious and innovative in his approach to improving that partnership. When he ran a pilot to combine Ai and intent data to improve sales development prospecting, he came to me with some ideas and an open mind. He was able to take marketing data, integrate it into his systems, and truly innovate prospecting by using AI to augment human effort. I'm extremely proud of the work we did together. Aside from being an incredibly pragmatic operator and leader, Keaton is a pleasure to work with - endlessly empathetic, kind, good-natured, and optimistic. I would welcome the opportunity to partner with him again in the future."

"Keaton is an exceptional partner for any marketing team. He excels at bridging the gap between lead generation and sales execution, ensuring that the SDR team has the strategy and follow-up needed to convert. I’ve collaborated with him on several Demand Squad sprints and high-priority programs, and his strategic recommendations were consistently critical to our success. Beyond his technical expertise, Keaton brings a relentless positive attitude and a readiness to jump in and help whenever needed."

"I had the pleasure of co-leading a unique, cross-functional project with Keaton focused on growing our financials awareness in key large enterprise accounts across the South Region. Keaton was instrumental to the program's success throughout the planning, execution and analysis phases. Not only was he actively engaged in delivering this campaign, but he was directly responsible for keeping a team of five corporate sales development direct-reports accountable for completing weekly campaign activities and KPI goals. Keaton was also our "data nerve center" to the entire project. He created dashboards and provided analysis and recommendations to senior sales leadership that allowed us to successfully navigate the project toward some incredible results. Keaton is a rare blend of project leader, people coach and data wizard and he's a highly valued member of the Workday Team. Over the past two years we've worked together, some of the soft skills I admire most about Keaton are his creativity, passion for people, and ability to listen first and make thoughtful recommendations based on the task or project at-hand. If you are fortunate to work with Keaton, you will immediately recognize these qualities. I look forward to partnering on many future programs together!"

"Keaton was instrumental in the development and launch of our Demand Gen Hub -- a digital launch pad for high priority campaigns/events selected quarterly by our joint committee of Marketing, Sales, CSD, and Events. Keaton delivered high quality work from start to finish. His expertise and enthusiasm were in essence what makes Workday such a great place to work -- he's a problem-solver who can think big picture about stakeholder needs but also be willing to roll up his sleeves and get things done. We were given ambitious goals/timelines for this Hub and he always brought a fun, can-do attitude to every working session. Tough projects are a whole lot easier with great workmates like Keaton. I've really enjoyed working with him and appreciate his dedication to making such an amazing Hub experience a reality."

"We are so lucky to have you and your team. When I speak about what I like about Workday - you and your team are one of the first things that I mention. We are sooo lucky to have your team. You're team is very responsive and proactive in trying to address things that we identify as an opportunity."

"Thank you for your work on evolving the global content for Outreach and for helping to launch the new GTM. Your team is full of incredible talents and are led by one of the best. We see you and appreciate all you do."

"Thank you, Keaton, for making time for me today with my "urgent" request. Your knowledge of Outreach, combined with your willingness to help and always positive attitude makes it a joy to work with you. You embody the Workday culture to a T. I'm thankful we have you on our team. Much appreciated, Keaton!"

"Thank you Keaton for delivering an amazing presentation to Senior Leadership for our Outreach/Sales Spot pilot for CEME CSD. Your leadership and collaboration is only rivaled by your work ethic and it shined through on your presentation as well as the pilot overall. Thank you for all you do!"

"Keaton - thank you so much for all that you do for the Sourcing CSD Family, and for me in particular. It's been very inspiring getting to work alongside you on the Template Tiger Team, as well as the beast of an Outreach transition...you radiate positivity, approach all conversations with an open mind, and help facilitate our big ideas in a big way. Thanks for all you do and looking forward to continuing to work closely together!"

"Keaton you are the man! We were struggling to create an outreach sequence so Evan my manager slacked Keaton, he jumped on a call with us straight away, solved our problem within seconds. When I started this morning I ran into a problem, messaged Keaton and it was past 1am his time, and he solved it!! Nothing but good things to say about you and you were great fun when you were in Dublin helping us out! A true gentleman and a brilliant colleague to have!"

"Keaton, thank you for your continued support with Outreach for EMEA and the rest of CSD. Your positivity and ideas have really helped with the rollout, and no matter what question, suggestion, or grumbling I have, you are always a joy to work with. Thank you so much for all your hard work, it has made a big impact :)"

"Thanks Keaton for spending the week with us in CSD Dublin. Your insights, thoughtfulness and approach to changing behaviour helped me a ton. Thanks a mill"

"Keaton has been my manager for the entirety of the time in CSD. He has given me the right amount of autonomy and guidance to truly be successful in my current role. He has always been able to keep me accountable and is always attentive to me and all questions surrounding the job, career, etc. He is the best managers I have had because of his ability to communicate urgency with micromanaging. As a friend and manager, Keaton has guided me to be successful in my career. Thank you for all that you do."

"Keaton, thank you for your quick thinking today in helping me with a few duplicate opportunities in Salesforce. Even though it was not something directly related to you, you took a moment to connect the dots, provide support and get an email out to the right people. Thank you so much for making that extra effort, it was really appreciated!"

"Keaton - Thanks for your support in working through our sales plays. The turnaround time has been incredible. Looking forward to continued collaboration with your team."

"I’ve had the pleasure of partnering with Keaton on two major organizational shifts, and can only describe the essential part he plays as transformative. From our first collaboration on the Outreach and Prospecting Enablement rollout in 2019/2020 to our recent work on the Prospecting Practice & Methodology, Keaton has proven himself to be a master of change management. He doesn’t just "launch" tools; he drives adoption through incredible presentation skills and a deep understanding of the sales process. This past year, his leadership in integrating AI tools into our sales methodology, led to measurable improvements in pipeline generation. If you want someone who can lead with passion and deliver results that actually show up in the bottom line, Keaton is the man that can."

"Keaton, this is way overdue feedback but wanted to take the time and thank you for all of the efforts that you and your team put forth to help our CSDs. From supporting our Enablement team with current best practices to creating tools like the Prospecting Navigator, the impact that you have on our prospecting efforts is incredible. On top of all the great data and content you provide us, what really stands out to me is how collaborative you are to work with and how thoughtful you are when providing advice and strategy. It is truly a pleasure to work with you on joint projects and I look forward to working with you on many more!! THANK YOU for all that you do, Keaton!"

"Keaton, I wanted to take a moment to thank you again for your team's support as our SME's leading up to our Prospecting session at SKO. You have been fantastic partners, and we truly couldn't have put together this presentation without you, Mary, and Kyle. The way your team demonstrated positivity, agility, and innovation every step of the way is a true testament to your leadership. I also want to call out the huge time commitment & focus you gave to this project, during an already very busy season. Please know that we appreciate you and the work you do to support OneCSD. Thanks again!"

"What a joy to see your warm and hilarious personality translate to the stage at SKO last week Keaton! Your humor and humanity radiated during the afternoon you spent welcoming a mixed audience of sellers to consider how they prospect and how they think about their work. It's been a real treat getting to work with you these last few weeks to develop these sessions, but it was a whole new joy to get to see you live and learn from you in action! Thank you for being such a star!"

"Keaton thank you for going above and beyond with all of the changes we in Demand Delivery have thrown at you over the last month! Your commitment to imparting knowledge and helping the newest CSD recruits understand their role promise to not only add incredible value to the onboarding experience, but introduce the vast work you and your team are doing behind the scenes in support of our global demand efforts! Thank you for your flexibility, dedication, and great attitude!"

"So many great things to say about Keaton but I wanted to just give a shout out to him for the excellent delivery of Outreach content and best practices for our SKOFY22 session. As always Keaton jumped right in with some great ideas and excellent execution and it was just a pleasure to work with him on our team to produce some quality and fun content that other Workmates can utilize. I look forward to the many years ahead of working together and a HUGE thanks to him for always being willing to help."

"I had the pleasure of working with Keaton to create, develop and record a CSD session for Sales Kick-Off and enjoyed every minute of it! Keaton's knowledge on sequence strategies and content management is extremely insightful and crucial for CSD success in identifying which prospecting methods add the most value. I've also had the opportunity to work with Keaton on many different sequence creations and he has incredible patience and couldn't be more helpful. Thank you Keaton!"

"Keaton continues to be an incredible support function through all things Outreach. Taking the time to support others throughout Keaton always takes the time to ensure everyone is aware of the WHY these actions are taking place and the value they will add in creating productive pipeline. Keaton demonstrates a relentless duty of care continually going the extra mile to deliver what is needed within the tightest timescales. I feel privileged to work alongside Keaton and appreciate all of the hard work and dedication that goes into driving Outreach from a global sales engagement perspective."

"I had the privilege of working for Keaton whilst leading the EMEA territory, and I cannot recommend him highly enough. Keaton is the rare leader who balances empathy with absolute clarity on results. His management style is Charismatic and people-first, yet firmly accountable. He creates an environment where expectations are clear, standards are high, and support is unwavering. He is an exceptional team leader who is constantly thinking about how to elevate those around him whilst making life easier for key stakeholders through structure, rigour and smart systems. His regional insight and strategic guidance were invaluable to me across EMEA. He encouraged healthy challenge, welcomed debate, and thrived on bringing the team together to solve complex GTM problems. His ability to connect strategy, execution and AI-driven experimentation into practical, scalable workflows sets him apart. Quite simply, Keaton builds high-performing teams and cultures that deliver to the org's bottom line. Any organisation would be fortunate to have him at the helm. I personally enjoyed every minute working with him."

"Keaton, thank you for your consistent support and important contribution on programs. This FY24 you eagerly collaborated on Demand Squad pilots as well as Workday Rising for both NA and EMEA. For Workday Rising in particular you led your team through our new Follow Up landscape -- the program could not have been a success without your contributions.Your seamless and collaborative execution paired with your innovation mindset prove a welcome combination. Even better, you can always be counted on to bring fun to each and every interaction and an ease of discussion....an example to live by! THANK YOU!"

"Thank you, Keaton, for actively leading and facilitating a demand generation test for the Revenue Operations Demand Squad. Your leadership of a cross-functional team drove the execution of the agile sprint, which required additional time, resources, project management, and timeline management to enable a successful outcome. Your engaged participation made an impact on the Revenue Operations business. On behalf of the Demand Squad team, thank you!"

"I could write a novel for all Keaton has done for Workday and myself personally, but to sum it up, he's the most selfless leader I could ask for on the team. His vision is unrivaled and he always has our team's best interest at heart. The sky's the limit for Keaton and can't thank you enough for all you've done and will continue to do for our team. Appreciate you!!"

"Keaton is not only a culture champion at Workday but a great leader and teammate as well. He is always looking to improve processes, projects, and develop big picture goals and roadmaps for Demand Content. He has a wonderful way of making people feel comfortable around him and is always quick to use a funny idiom to brighten up a zoom call. Thank you Keaton for all your leadership, guidance, and the fun you bring to Workday."

"Keaton has always been a fantastic teammate. I've had the pleasure of working with him since our CSD org days up to our RevOps-DG present. I truly want to thank him for his support and guidance. Recently, he very patiently helped me understand the best way to utilize Outreach and sequence structures to support our Adaptive Free Trial program. I learned a lot from this experience, which gave me an even greater appreciation for all Keaton does. I am very happy to be able to call him a friend and a teammate."